|Santa has a chat on Saturday with excited youngsters Blaise and Corey Wyatt.|
SANTA Claus made a spectacular arrival in Ipswich aboard his sleigh, pulled by real-life reindeer Vixen and Cupid.
Hundreds of shoppers turned out to welcome Santa and Mrs Claus as they weaved their way through the Riverlink shopping centre on Saturday.
Their arrival was celebrated with a magical parade featuring fairies, angels on roller-skates, a gingerbread man, elves and carollers.
Families lined the aisles as the procession made its way around the centre before concluding at the Gasometer area outside Cold Rock, where children were able to pet Vixen and Cupid and the other baby reindeer.
The parade was complemented by a Christmas elves song and dance stage show, face painting, craft demonstrations and Christmas carols.
|HO, HO, HO: Santa with his helpers and reindeer tour Riverlink Shopping Centre on Saturday|
Riverlink marketing manager Robyn Bannister-Tyrrell said Santa's arrival was well received by customers.
"We wanted to get shoppers into the Christmas spirit and enjoying themselves while doing their Christmas shopping," Mrs Bannister-Tyrrell said
She said Santa's arrival would be followed by a series of family fun and entertainment events, including carollers and visits from the man in red in the lead-up to Christmas.
Children will be able to have their photo taken with Santa daily in the East Mall, near Medicare, until December 24.